Independent practice labs for enterprise MarTech · not affiliated with Adobe
Academy

Hands-on training for the Adobe & MarTech stack

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Adobe Experience Platform

Beginner Free

Adobe Experience Platform Fundamentals

Schemas, datasets, identities, and the Real-Time Customer Profile — the foundation every AEP implementation is built on.

Intermediate All-access

Real-Time Customer Profile & Identity Resolution (Advanced)

Diagnose merge policies, identity graph issues, and profile latency problems in live AEP implementations.

Customer Journey Analytics

Beginner Free

Customer Journey Analytics Fundamentals

Connections, data views, and Analysis Workspace — go from raw AEP data to cross-channel analysis.

Intermediate All-access

Advanced Analysis Workspace & Data View Design

Component-level data view design, calculated metrics, and building analyst-proof workspace projects.

Adobe Journey Optimizer

Intermediate All-access

Adobe Journey Optimizer: Journeys & Orchestration

Build cross-channel journeys, triggers, and decisioning on top of the Real-Time Customer Profile.

Oracle Eloqua

Beginner Free

Oracle Eloqua Fundamentals

Campaign Canvas, lead scoring, and forms — the core of B2B marketing automation in Eloqua.

Adobe Marketo Engage

Beginner Free

Adobe Marketo Engage Fundamentals

Smart Campaigns, Smart Lists, and lifecycle programs for B2B lead management.

Sprinklr

Beginner Free

Sprinklr Social & Care Fundamentals

Unified social publishing, listening, and customer care across every social channel.

Tableau

Beginner Free

Tableau Desktop Fundamentals

Connect, calculate, and visualize — build your first dashboards and understand the data model underneath.

Paid Media

Advanced Team

Paid Media Management: Google Ads & Meta Ads

Campaign structure, bidding strategy, and measurement — how our agency runs paid media, taught end to end.

GenAI Cloud Engineering

Intermediate All-access

GenAI Cloud Engineer Program

Design, deploy, and govern production LLM systems — RAG, agentic orchestration, model routing, and trust architecture — capped by a real business-case capstone project.

Agentic AI & Advanced AI Systems

Advanced All-access

Advanced Attribution Modelling with Agentic Architecture

Dive into advanced attribution modeling techniques using cutting-edge agentic AI architectures to optimize marketing strategies.