Live training / Marketo Engage
Live · trainer-led
Intermediate
Hands-on sandbox
Marketo Engage Practitioner
Programs, scoring and nurture on leads that actually respond.
20 hLive teaching
8Classes
4Lab missions
2 moSandbox access
≤ 12Seats per cohort
- Email programs with smart lists and tokens
- Trigger and batch smart campaigns
- Behaviour and demographic lead scoring
- MQL hand-off to sales
- Event programs with landing pages and forms
- Engagement programs that nurture
Syllabus
The classes
01 Marketo Engage fundamentals
- Programs and the lead database
- Smart lists and filters
- Tokens and personalisation
- Tour of the lab
02 Email programs: build and personalise
- Email programs and audiences
- Building a personalised email
- Approval and testing
- Send settings
03
Sending and reading results
Launch an Email Program
- Sending to the right people
- Opens, clicks and what they mean
- Email performance reporting
- Mission walkthrough and Q&A
04 Smart campaigns: triggers and batches
- Trigger versus batch campaigns
- Flow steps
- When a campaign runs, and for whom
- Testing a campaign safely
05
Lead scoring and the MQL hand-off
Score and Hand Off Leads
- Behaviour and demographic scores
- Setting an MQL threshold
- Lifecycle status and sales alerts
- Watching a lead cross the line
06
Event programs: landing pages, forms, registration
Run a Webinar Program
- Event programs and channels
- Landing pages and forms
- Registration confirmation campaigns
- Program status and success
07
Engagement programs and nurture
Nurture with an Engagement Program
- Streams of content
- Transition rules
- Cast cadence
- Managing who is in the nurture
08 Troubleshooting and operations; project review
- Scoring that never hands off: finding the faults
- Program reporting for stakeholders
- Final project reviews
- Interview practice
→ Final project: a lead lifecycle for the lab business
Document the lifecycle you built in the lab: the scoring model and MQL hand-off, one event program and one nurture stream, with what you would measure. Share it as a link; the trainer passes it or asks for one round of changes.
Format
How it runs
Live on video call, weekends or weekday evenings (IST)
Missions in your own sandbox, auto-checked
Recordings count as attendance
At most 12 per cohort
Who it's for
- Email and B2B marketers moving into Marketo
- Marketing operations specialists
- Candidates preparing for Marketo roles
You'll need
- Basic email marketing ideas
- A laptop and a browser; nothing to install
- 2 to 3 hours a week for missions
Trainer
AB
AdsBot's lead trainer
Designed the Marketo Engage lab and its missions. Reviews every final project.
Credential≥ 75% attendance · all missions · project
Marketo Engage Practitioner (live course)
Public verification page · Add to LinkedIn
Email programs and smart listsSmart campaignsLead scoring and MQL hand-offEvent programs, landing pages and formsEngagement programs and nurture
FAQ
Questions
Are the leads real?
They are simulated leads in AdsBot's Marketo practice sandbox that visit pages, fill out forms and open emails, so your campaigns have something to act on.
Do I need a Marketo account?
No. You work in AdsBot's own practice sandbox, inspired by Adobe's tools. AdsBot is independent and not affiliated with Adobe.
What if I miss a class?
Every class is recorded. Watching the recording counts towards attendance.
What do I get at the end?
A verifiable course credential with an Add to LinkedIn button, plus one per mission passed.
AdsBot is independent and not affiliated with Adobe. The labs are AdsBot's own studios inspired by Adobe's tools; product names describe the skills taught.