Live training / CJA
Live · trainer-led
Intermediate
Hands-on sandbox
CJA Practitioner
From raw datasets to answers the business can use.
15 hLive teaching
6Classes
2Lab missions
2 moSandbox access
≤ 12Seats per cohort
- Connections that stitch datasets on a person ID
- Data views with the right dimensions and metrics
- Freeform tables and breakdowns
- Your own segments and calculated metrics
- Fallout, flow and cohort analysis
- Fixing empty or wrong reports
Syllabus
The classes
01 How CJA works: datasets, connections and data views
- Where CJA data comes from: Experience Platform datasets
- Event, profile and lookup data
- Stitching datasets on a person ID
- Tour of the lab
02
Building a connection and a data view
Create a CJA Data View
- Creating a connection over datasets
- Choosing dimensions and metrics
- Time zone and session settings
- Running a first query
03 Analysis Studio: freeform tables and breakdowns
- Freeform tables and date ranges
- Breaking a table down by a second dimension
- Saving and sharing projects
- Reading the results like an analyst
04 Segments and calculated metrics
- Segment containers: hit, visit, person
- Building and applying your own segment
- Calculated metrics for business questions
- Common mistakes and how to spot them
05
Fallout, flow and cohort analysis
Answer Business Questions in Analysis Studio
- A fallout of the shopping funnel
- Following paths with flow
- Retention with cohort tables
- Mission walkthrough and Q&A
06 Troubleshooting reports; project review
- Why reports come back empty
- Revenue, events and lookups: getting them right
- Time zones and sessions that match the business
- Final project reviews and interview practice
→ Final project: an analysis the business can act on
Answer three business questions about the lab store's 90 days of data in one saved project: breakdowns, a segment, a calculated metric and a fallout, plus a one-page summary of what you would change. The trainer passes it or asks for one round of changes.
Format
How it runs
Live on video call, weekends or weekday evenings (IST)
Missions in your own sandbox, auto-checked
Recordings count as attendance
At most 12 per cohort
Who it's for
- Analysts moving from Adobe Analytics to CJA
- Marketers who report on customer journeys
- Candidates preparing for CJA roles
You'll need
- Basic reporting: metrics, dimensions, segments
- A laptop and a browser; nothing to install
- 2 to 3 hours a week for missions
Trainer
AB
AdsBot's lead trainer
Designed the CJA lab and its missions. Reviews every final project.
Credential≥ 75% attendance · all missions · project
CJA Practitioner (live course)
Public verification page · Add to LinkedIn
CJA connectionsData view designFreeform analysis and breakdownsSegmentsCalculated metricsFallout, flow and cohort analysis
FAQ
Questions
Do I need to know Adobe Analytics?
It helps but isn't required. We start from how CJA reads data.
Do I need an Adobe account?
No. You work in AdsBot's own practice sandbox, inspired by Adobe's tools. AdsBot is independent and not affiliated with Adobe.
What if I miss a class?
Every class is recorded. Watching the recording counts towards attendance.
What do I get at the end?
A verifiable course credential with an Add to LinkedIn button, plus one per mission passed.
AdsBot is independent and not affiliated with Adobe. The labs are AdsBot's own studios inspired by Adobe's tools; product names describe the skills taught.