Practise Journey Optimizer skills on a live journey canvas
Draw event-triggered journeys with waits, conditions and personalised messages, test them, publish them and watch your own store visitors enter. Your own workspace, checked as you go.
No card, no password: we email you a link to start.
What you can practise
The same work you'd do on a client project, in your own private workspace.
Event-triggered and audience journeys
Waits, conditions and splits
Personalised email, SMS and push
Custom actions that call an outside system’s API, such as a coupon service
Testing on test profiles, then publishing
Campaigns, real-time decisions and reporting
Missions that check your work
Each is a list of checks run against your own sandbox. Pass them all and claim a verifiable credential.
Build an AJO Journey
Journey orchestration · Audience entry rules · Channel actions and waits
Build an Executive Dashboard
Cross-channel reporting · KPI selection · Executive dashboard design
Orchestrate a Journey in Journey Studio
Event-triggered journeys · Waits and conditions · Personalised messages · Journey testing and publishing
Rescue Carts with a Coupon from the Promotions API
Custom actions and REST APIs · API keys and authentication · Payload mapping from profile and event data · Using an API response in a message · Error paths for failed calls
How it works
Open your workspace
A private copy of the lab, with realistic data from the lab store.
Do the missions
Step by step, with an AI Mentor that reads your actual setup when you're stuck.
Prove it
Credentials with the exact skills, a public page and an Add to LinkedIn button.
Questions
Is this a real Journey Optimizer instance?
No. It is AdsBot's Reporting & Journeys lab, a simulation built for practice and inspired by Adobe's tools. AdsBot is independent and not affiliated with Adobe.
Do journeys actually run?
Yes, in the lab: journeys you publish react to your own visits to the lab store, so you can watch a visitor enter and move through them.
How do I know I did it right?
Each mission is a list of checks run against your own workspace, such as a published journey with a wait, a condition and a personalised message.
Start practising AJO today
Your own workspace, missions that check your work, credentials you can share.
AdsBot is independent and not affiliated with Adobe. The labs are AdsBot's own simulations, inspired by Adobe's tools.