Independent practice labs for enterprise MarTech · not affiliated with Adobe
AdsBot Waypoint

Prove your campaign actually happened.

Waypoint is AdsBot's field-verification tool — geotagged, timestamped photo proof for out-of-home placements, retail audits, and on-site activations, uploaded the moment it's captured. No more chasing a field rep for a photo three weeks after the fact.

Where It Fits

Built for proof, not paperwork

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If a campaign lives partly in the physical world — a billboard, a store shelf, a pop-up activation — someone eventually has to answer "did it actually happen, where it was supposed to, on time?" Waypoint is how you answer that with evidence instead of a phone call.

01

Out-of-Home Verification

Confirm a billboard, transit ad, or poster is actually live, in the right spot, on schedule — instead of taking the vendor's word for it.

02

Retail & Merchandising Audits

Field reps confirm POS displays, signage, and planogram compliance across every store location, with a timestamp that can't be backdated.

03

Franchise & Multi-Location Compliance

Verify consistent branding and setup across franchise or partner locations without flying someone out to check in person.

04

Event & Activation Proof

Confirm an experiential setup happened correctly and on time — photo evidence that goes straight into the client report.

How It Works

What's actually in the tool

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A

Geotagging & Geofencing

Every capture is pinned to a real location and can be restricted to a defined zone, so a photo can't come from the wrong site.

B

Timestamped Capture

No backdating, no "I'll send it later" — the time and place are locked in at the moment the photo is taken.

C

Instant Upload

Photos land on the dashboard the moment they're taken — no manual submission step, no waiting on email.

D

Dashboards & Reports

A client-ready coverage view across every location and every visit — not a folder of loose photos to sort through.

E

Built-In Chat

Coordinate with field teams directly in the tool instead of a separate group chat with no record of what was asked.

Early Access Unlock Waypoint

Available by enquiry

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Waypoint is a new AdsBot product line, priced for each team. Request access below and we'll personally set up your first locations and field team, and agree pricing with you.

Log in to request Waypoint access

Waypoint is priced for each team. Create a free account, then request access, or contact us.

Want Waypoint tied into a specific campaign?

Tell us what you're trying to verify — a launch, a retail rollout, an OOH buy — and we'll scope it alongside the rest of your engagement.

Talk to Us