Live training / Reporting & Journeys
Live · trainer-led
Intermediate
Hands-on sandbox
AJO Practitioner
Journeys that fire on real events, tested before they go live.
15 hLive teaching
6Classes
4Lab missions
2 moSandbox access
≤ 12Seats per cohort
- Journeys with real entry events and goals
- Waits, conditions and splits that make sense
- Personalised email, SMS and push messages
- Testing on test profiles before publishing
- Campaigns, decisions and journey reporting
- Custom actions that call outside APIs
Syllabus
The classes
01
Journey basics: entry, goal and activation
Build an AJO Journey
- Event-triggered and audience-based journeys
- Entry steps and goals
- Activating and simulating a journey
- Tour of the lab
02 Event-triggered journeys: waits and conditions
- Starting a journey from store events
- Waits that match real buying behaviour
- Conditions on profile and event data
- Splits for testing paths
03 Messages and personalisation
- Email, SMS and push actions
- Personalising with profile and event details
- Fallbacks for missing data
- Updating a profile from a journey
04
Testing and publishing
Orchestrate a Journey in Journey Studio
- Test profiles and test mode
- Publishing a journey
- Watching a real visitor enter it
- Mission walkthrough and Q&A
05
Campaigns, decisioning and reporting
Build an Executive Dashboard
- Campaigns alongside journeys
- Real-time decisions
- Reading the reporting summary
- What to show stakeholders
06
Custom actions and troubleshooting; project review
Rescue Carts with a Coupon from the Promotions API
- Custom actions: calling an outside system’s API with a key and a mapped payload
- Using the response in a message, and the error path
- Cart-reminder journeys that misfire: timing, conditions, blanks
- Final project reviews and interview practice
→ Final project: a journey ready for launch
Design and build a cart-recovery or welcome journey in the lab: entry event, waits, conditions and personalised messages, tested on a test profile and published, with a one-page plan for measuring it. The trainer passes it or asks for one round of changes.
Format
How it runs
Live on video call, weekends or weekday evenings (IST)
Missions in your own sandbox, auto-checked
Recordings count as attendance
At most 12 per cohort
Who it's for
- CRM and lifecycle marketers moving to Journey Optimizer
- Marketing operations and campaign specialists
- Candidates preparing for AJO roles
You'll need
- Basic email and CRM marketing ideas
- A laptop and a browser; nothing to install
- 2 to 3 hours a week for missions
Trainer
AB
AdsBot's lead trainer
Designed the Reporting & Journeys lab and its missions. Reviews every final project.
Credential≥ 75% attendance · all missions · project
AJO Practitioner (live course)
Public verification page · Add to LinkedIn
Journey orchestrationEvent-triggered journeysWaits and conditionsPersonalised messagesCustom actions and REST APIsJourney testing and publishingJourney reporting
FAQ
Questions
Which lab do I use?
AdsBot's Reporting & Journeys lab: a journey canvas that reacts to your own visits to the lab store.
Do I need an Adobe account?
No. You work in AdsBot's own practice sandbox, inspired by Adobe's tools. AdsBot is independent and not affiliated with Adobe.
What if I miss a class?
Every class is recorded. Watching the recording counts towards attendance.
What do I get at the end?
A verifiable course credential with an Add to LinkedIn button, plus one per mission passed.
AdsBot is independent and not affiliated with Adobe. The labs are AdsBot's own studios inspired by Adobe's tools; product names describe the skills taught.