Adobe Journey Optimizer
Adobe Journey Optimizer: Journeys & Orchestration
Build cross-channel journeys, triggers, and decisioning on top of the Real-Time Customer Profile.
Intermediate
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Curriculum
1. Journey Building Blocks
1.1 Journeys, Triggers, and the Profile Connection
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1.2 Journey Canvas: Conditions, Wait Steps, and Branches
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2. Decisioning & Personalization at Scale
2.1 Offer Decisioning: Eligibility Rules and Prioritization
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2.2 Connecting AJO Decisioning to Adobe Target
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3. Multi-Channel Orchestration
3.1 Channel-Specific Design: Email, Push, SMS, In-App, Direct Mail
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3.2 Send-Time Optimization and Frequency Capping
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4. Measurement & Governance
4.1 Journey Reporting and Funnel Analysis
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4.2 Holdout Groups and Incrementality Measurement
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5. Journey Governance at Scale
5.1 Resolving Journey Conflicts and Qualification Overlap
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5.2 Approval Workflows and Pre-Launch QA
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