Learn free. Practise and prove it on a plan.
Every course opens with a free preview lesson and the Beginner courses are free in full. The live labs, missions and credentials come with a monthly plan: choose the sandboxes you need, and pay a month at a time or renew automatically. Prices are final: nothing is added at checkout.
Launch price for the first 30 paying members: 25 places left. After that, the Lab plan rises to ₹3,099 per sandbox a month.
Not sure yet? Try one lab free for 48 hours
Pick AEP, CJA, Reporting & Journeys or Marketo Engage and get your own private workspace with its missions. No card needed. After it, a short review gets you 50% off your first month.
What a plan gives you
4 practice labs, 90 video lessons and 37 graded missions, in one place.
Your own private sandbox
Four practice labs styled on AEP, CJA, Journey Optimizer and Marketo Engage, with realistic data and a working online store sending real Web SDK events.
90 video lessons
A lesson for every session of a trainer’s handbook and a walkthrough for every mission. Each one ends with a step to practise in your own sandbox.
37 graded missions
Missions check your actual setup as you build it, step by step. No quizzes: the lab reads your schemas, datastreams, data views, journeys and programs.
Credentials employers can verify
Every completed mission earns an Open Badges credential tied to specific skills, with an Add to LinkedIn button.
A handbook and an AI Mentor
Step-by-step labs in your Learner’s Handbook, and an AI Mentor that reads your real setup before it answers.
A trainer when you want one
Live, trainer-led courses in AEP, CJA, Journey Optimizer and Marketo Engage run in the same labs, with a mission after every class.
Free
- Preview lesson on every course
- All Beginner-level courses in full
- The blog, error library and free XDM tools
Lab plan
Up to three: ₹7,799 for three (about $79) · final price, no tax added
- Choose one, two or three sandboxes (AEP, CJA, Reporting & Journeys, Marketo Engage)
- Your own private workspace in each sandbox
- Video lessons and mission walkthroughs for your sandboxes, each with a step to practise
- Every mission in your sandboxes and its verifiable credential
- The Learner's Handbook for your sandboxes (PDF)
- AI Mentor that reads your real setup
- Your own AI assistant (Claude, ChatGPT, Cursor) working in your workspaces over MCP, switched on when you ask
All-access Gold
About $99.99 · final price, no tax added
- Gold lab features in all four sandboxes: a Real-Time CDP sandbox, Data Prep, Data Distiller and Edge practice (AEP), experiments and alerts (CJA), journey experiments and AI-ranked offers, account-based marketing (Marketo Engage) and 18 Gold missions
- All four sandboxes (AEP, CJA, Reporting & Journeys, Marketo Engage), each with your own private workspace
- The complete Learner's Handbook (PDF)
- Every video lesson track, including the capstone
- Every self-paced course, including Intermediate and advanced
- Course certificates, issued automatically
- Spark AI video generator
- Your own AI assistant (Claude, ChatGPT, Cursor) working in your workspaces over MCP, switched on when you ask
- Not included: live, trainer-led training (booked separately)
The Gold lab features, at the same price
On top of everything in All-access: the work real Adobe Experience Platform teams do every week, in your own workspace. The Lab plan doesn't include them.
Your own Real-Time CDP sandbox
A second private sandbox with customers who carry consent choices: build audiences with suppressions and activate them to an ad platform and a CRM, with a consent policy that leaves out people who said no.
Data Prep workspace
Shape untidy source data into XDM: reusable mapping sets with versions, calculated fields for dates, numbers, empty values and lists, and every sample row checked before and after.
Data Distiller
SQL that writes data: create derived datasets with CREATE TABLE AS, enrich profiles with INSERT INTO, schedule queries, and chart the results.
Edge Network practice
Consent at the Edge and a mission that traces every hop: one visitor ID, a known user, a failed event fixed, an opt-out respected, an edge audience.
The lifecycle track, L1 to L8
One mission per stage of the customer data lifecycle (collect, shape, store, link, merge, decide, act and analyse), matching the live course's learning path.
CJA: experiments and intelligent alerts
Read an A/B test in an Experimentation panel with lift and confidence, and set alerts that flag a day outside its expected range, then break the day down to find the cause.
Journeys: experiments and AI-ranked offers
Test two to four paths inside a journey against a goal, and let AI ranking learn which offer gets clicked, with a simulation that shows traffic moving to the best one.
Marketo: account-based marketing and the Revenue Explorer
Score accounts against an ideal customer profile, reach their buying committee with account lists, and find the funnel stage where deals get stuck, then fix it.
18 Gold missions with credentials
Missions 20 to 29 and the eight lifecycle missions, across all four sandboxes, each checked against your own work, each with a verifiable credential.
Team licence
Annual, per seat, volume pricing
- Private workspace and lab access for every seat
- Team progress and where people get stuck
- Start with a 4-week paid pilot
Hiring assessments
Per candidate or annual · early access
- Break-fix scenarios in a private sandbox
- Automatic, identical grading for every candidate
- Introductions to credentialed learners
Implementation
Fixed-price audits and projects
- AEP, CJA and AJO implementation and audits
- Done by the team that builds the labs
- Train your people on the result afterwards
Waypoint field verification is available by enquiry: contact us.