Customer Journey Analytics
Customer Journey Analytics Fundamentals
Connections, data views, and Analysis Workspace — go from raw AEP data to cross-channel analysis.
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Curriculum
1. From Data Lake to Analysis
1.1 Why CJA Exists: Cross-Channel Analysis on AEP Data
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1.2 Building a Connection: Choosing the Person ID
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1.3 Data Views: Dimensions, Metrics, and Filters
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2. Analysis Workspace
2.1 Freeform Tables, Filters, and Segments
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2.2 Attribution, Fallout, and Cross-Channel Reporting
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