In-depth guides for teams, hiring managers and growing businesses
Free to read in full, no sign-up. Practical guides on getting more from Adobe Experience Platform, hiring people who can do the work, and putting customer data to work in a smaller business.
The AEP productivity playbook
Getting more from your Adobe Experience Platform team: where the time goes, five practices that win it back, and a 90-day plan.
For heads of marketing technology, CDP owners and delivery leads at companies, agencies and consultancies running Adobe Experience Platform.
11 min readHiring for Adobe Experience Platform, CJA and AJO roles
A practical guide to hands-on assessments: the roles, the skills that matter, why interviews miss them, and how to run a fair work sample.
For hiring managers, talent teams, and consultancies and agencies that staff people on Adobe projects.
9 min readCustomer data for growing businesses
What big brands do with customer data platforms, and how an online store or growing business in India can get most of it with the tools it already has.
For founders, owners and marketing leads of online stores and growing businesses.
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