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AEP, CJA and AJO guides, plus the MarTech news that matters
Practical, fact-checked guides for people who build and run customer data, analytics and journeys, and short analysis of current industry reporting with its sources cited. New posts about twice a week.
Showing posts related to MarTech · View all posts
Hire MarTech engineers on evidence, not interviews: how hands-on assessments improve hiring and lift your new hires
Certifications test recall, interviews test talking, and take-home tests broke in the AI era. How hands-on assessments in real practice labs show what AEP, CJA, Journey Optimizer and Marketo candidates can actually do, and how the same labs ramp up the people you hire.
2026-10-30 18:59:25
Guide
Certifications vs hands-on tests when hiring for MarTech roles
Certifications help you shortlist; a hands-on test helps you decide. How to use both fairly when hiring for MarTech roles.
2026-10-17 07:23:20