AEP, CJA and AJO guides, plus the MarTech news that matters
Practical, fact-checked guides for people who build and run customer data, analytics and journeys, and short analysis of current industry reporting with its sources cited. New posts about twice a week.
Showing posts related to CJA · View all posts
Hire MarTech engineers on evidence, not interviews: how hands-on assessments improve hiring and lift your new hires
Certifications test recall, interviews test talking, and take-home tests broke in the AI era. How hands-on assessments in real practice labs show what AEP, CJA, Journey Optimizer and Marketo candidates can actually do, and how the same labs ramp up the people you hire.
2026-10-30 18:59:25
Customer Journey Analytics vs Adobe Analytics: what actually changes
What really changes for an analyst moving from Adobe Analytics to Customer Journey Analytics.
2026-10-29 04:25:02
Choosing a Person ID in CJA, and what happens when channels don't match
How the Person ID you choose in Customer Journey Analytics changes cross-channel joins and people counts.
2026-10-21 14:13:57
A practical CJA interview task for analysts
Empty or wrong Customer Journey Analytics reports usually trace back to setup. A practical interview task shows whether an analyst can find out why.
2026-10-12 17:30:27
CJA connections and data views: the two setup steps people mix up
What a CJA connection does, what a data view does, and why mixing them up leads to confusing reports.
2026-10-07 13:14:14