AEP, CJA and AJO guides, plus the MarTech news that matters
Practical, fact-checked guides for people who build and run customer data, analytics and journeys, and short analysis of current industry reporting with its sources cited. New posts about twice a week.
Showing posts related to AEP · View all posts
Production vs development sandboxes in Experience Platform
How production and development sandboxes in Experience Platform let teams test schemas and audiences safely.
2026-11-06 04:12:07
identityMap vs identity fields: two ways to mark identities in XDM
identityMap or identity fields? The two ways to mark identities in an XDM schema, and when each one fits.
2026-11-05 07:56:54
Query Service: checking your AEP data with SQL after ingestion
Simple SQL checks with Query Service that confirm what actually landed after a new data source goes live.
2026-11-01 06:18:57
Web SDK, datastreams and ECID: how website data reaches AEP
How a web event travels from the browser to Experience Platform: the Web SDK, datastreams and ECID explained.
2026-10-31 04:58:58
Hire MarTech engineers on evidence, not interviews: how hands-on assessments improve hiring and lift your new hires
Certifications test recall, interviews test talking, and take-home tests broke in the AI era. How hands-on assessments in real practice labs show what AEP, CJA, Journey Optimizer and Marketo candidates can actually do, and how the same labs ramp up the people you hire.
2026-10-30 18:59:25
Batch vs streaming ingestion in AEP: which to use when
When to use batch ingestion, when to use streaming, and why most AEP implementations use both.
2026-10-30 04:24:59
Batch, streaming and edge audiences in AEP: how evaluation works
Batch, streaming and edge evaluation in AEP: how each one works and how to choose for a new audience.
2026-10-28 04:25:03
Data usage labels in AEP: what I1 and I2 mean and why marketers should care
What AEP data usage labels such as I1 and I2 mean, and how policies use them to block risky activations.
2026-10-26 02:47:35
Merge policies: how AEP decides which value wins
How AEP merge policies decide which value wins when two sources disagree about the same customer.
2026-10-18 13:30:42
The XDM data-type mistakes that fail ingestion, and how to fix each one
Objects, numbers, booleans, dates, arrays and enums: the XDM data-type mistakes that fail ingestion, and how to fix each one.
2026-10-16 17:30:40
Identity namespaces and primary identity in AEP, explained
What identity namespaces are, why a Profile schema needs a primary identity, and how to avoid merging unrelated people.
2026-10-10 16:31:00
How to test an AEP developer before you hire
CVs and certificates show what an Experience Platform candidate knows. A practical test shows what they can build and fix. Here is how to run one.
2026-10-06 11:47:01
Why AEP batch ingestion fails: a checklist before you upload
The data problems that fail AEP batch ingestion most often, and a checklist to run before you upload a file.
2026-10-04 13:53:44
XDM Individual Profile vs ExperienceEvent: which class your data belongs in
Record or time-series? How to choose between the XDM Individual Profile and ExperienceEvent classes, with a simple rule of thumb.
2026-09-30 23:57:36
How to get hands-on AEP experience without an Adobe licence
How to build real Adobe Experience Platform skills without a company instance: a practice routine, what employers look for, and how to prove it.
2026-09-27 03:16:04